About Us

Our company, Alpha Beauty, has been active in the beauty industry for almost 60 years, since 1962, offering quality products at competitive prices that cover even the most demanding consumers.

We have more than 2,000 codes in cosmetics, perfumes, makeup products and tools, as well as face, body and hair care accessories, providing complete solutions for the face, body and hair.

We fully cover the needs of cosmetics stores, pharmacies and supermarkets, with specialized products for each distribution channel. Alpha Beauty products are available in well-known cosmetics chains, selected stores in the industry, pharmacies and supermarkets throughout Greece. The company's goal is to provide innovative products that follow modern trends in the beauty industry, with all products being exclusive imports for the Greek market.

Our product range includes face, body and hair care products from the brands Alpha Beauty, BCS Bodycare (Becasan, Mbeauty), L’Angelica, Fila, Bionsen, Binella, Herbal, Pharmaline, Equilibra, as well as oral hygiene products L’Angelica and Biorepair. The Italian PREP series, one of the most reliable and commercially strong in the Italian market, holds a special place.

At the same time, we have the Parsa series of accessories for face, body and hair, with innovative products that follow the latest trends, are vegan and environmentally friendly, with FSC-certified materials and packaging. In the field of fragrances, we represent the Arrogance, Gian Marco Venturi, Acquadi, Freevola and Saphir brands, with options for men, women, children and babies, in a wide variety of prices and festive gift packaging.

The company also collaborates with Profusion Cosmetics UK Ltd, offering affordable and modern cruelty-free makeup products, known for their rich color palettes and modern, accessible character.

In addition, a special place in its product collection is occupied by the English brands Paint Glow and Moon Creations, which specialize in theatrical, carnival and creative makeup products, with certified and dermatologically tested formulas, suitable for all ages.

Finally, Alpha Beauty also markets the English brand Bugalugs, a modern and dynamically developing pet care product company, known for its cruelty-free, vegan formulas and the high quality of its products, which have already gained a strong presence in the international market.